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EAST LANSING, MI – Mitchell Research & Communications is integrating geofencing into their list of services available to clients. Geofencing is a new method of marketing used by political candidates, businesses, and various organizations to more precisely target potential voters or clients. Geofencing works by creating a “virtual fence” around a certain geographic area. When smartphone users enter that area and use applications on their phones, an advertisement is displayed with discounts, messages, alerts, or other information.

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Geofencing is used in many advertising campaigns for companies looking to gain product recognition, but it is also a pivitol tool in the political realm. Crafting specfic messages that will reach voters has never been easier with geofencing tools. Candidates can target certain districts, townships, and cities — or certain demographic groups such as voters under 40 — where they want their brand or platform to be heard. If a certain area is not familiar with a candidate, that candidate can use geofencing to increase their name recognition and promote their brand. Potential voters who are opted-in to geofencing can receive reminders about campaign events, voter registration areas, fundraisers, and information on when and where to vote. Geofencing is not only great for the candidate to promote their brand, it is also beneficial to those citizens who are looking to be more aware but who don’t want to go out of their way to do it. Traditional methods such as phone research or online polling are still viable ways to collect data for a client, but geofencing provides an innovative way to make contact with younger and technologically savvy voters. Geofencing is currently being used by many large corporations, but Mitchell Research is hoping to bring this technology to the local level.

For more information on the geofencing service provided by Mitchell Research & Communications, contact Steve Mitchell at (248) 891-2414.

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From the Reagan-Bush ’84 Campaign in Washington State comes MR&C

Our Chairman, Steve Mitchell, discusses how Mitchell Research & Communications came to be.

Reagan Bush 84

After working on the national staff of Reagan-Bush 84, where I was in charge of all voter programs and chief spokesperson for the President’s re-election campaign in the State of Washington, I returned to Michigan and formed Mitchell Research & Communications, Inc. with offices and phone center in East Lansing.

Working on a presidential campaign had been quite an education for me, especially since it was a re-election race and I was dealing with the president and vice president coming into my state.  I observed and learned to operate at such a high level of sophistication that when I had clients later I could use the same methods and operational approaches for them as I did when working for the president.

Even though my presidential campaign was 30 years ago, the processes and how you handle strategic planning and working on crises has not changed.  Obviously, we did not deal with social media – I’ve had to learn that since.  One key trait I learned was to get the work done that is of the highest quality and to get it done on time. My ability to get things done quickly helped my parents meet President Reagan.

My Dad and Mom knew the president was coming to Seattle and wanted to know if they could get a good seat to see him if they flew up from Scottsdale, Arizona where they lived.  I said of course, but, I couldn’t guarantee if they would get to meet the president and shake his hand since I had not yet met the advance staff that would make that decision.

The advance team flew in four days before the event.  We had to build a big crowd and they chose a venue that would seat 20,000 people.  The team said it was going to be hard to assemble that many people because they couldn’t mail out invitations and tickets before the event because they didn’t have enough time.

This meeting was on a Monday night at 8 PM.  I asked when they would need the mail dropped at the post office if we were to mail out invitations and they said by 6 PM the next day, Tuesday.  I said let me make a couple of calls.  After talking to a printer I had been working with, he said he could get it done, and so did the mail house we had been using as part of the voter programs.  By 9 PM Monday, I told them I could do it.

At 5:45 PM Tuesday, less than 20 hours after hearing about it, the letters with tickets as well as envelopes were printed, stuffed, postage added and at the post office.  I did what I promised in lightning time.  We had a standing room only crowd when the President flew in and the advance team was ecstatic.

So, they insisted my parents go to the $5,000 reception and have their picture taken.  Since my mother loved Ronald Reagan from his acting days, since they were both hard-core Republicans, and since they had never met an American president before, it was one of the highlights of their life.  I have my picture and their picture with President Reagan on my office wall in East Lansing.

Every day when I see it, I think back to how I was able to give them one of the great moments of their life…and hope it made up for all the grief I gave them when I was younger!

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MR&C Employee Interviews!

Working alongside Steve, Suzie, and Sam are 3 tenacious, hardworking, and valuable employees that are ready to roll up their sleeves and tackle any task head on. I sat down and interviewed Evan, Paige, and Jacqui about their work here, their aspirations, their quirks, and what they think they bring to the table at Mitchell Research and Communications!



Where are you from? Where do you go to school?

I am from Bloomfield Hills, MI and attend Michigan State University.

When did you start working at Mitchell? Why?

I began working as a phone researcher in fall of 2011 and then I became a supervisor in spring of 2012.

What do you bring to the table?

I like to believe that I am a hardworking, charismatic individual who my colleagues can rely on to get work done efficiently and in a timely manner.

What is a typical day like for you?

A typical day for me at Mitchell Research normally involves a meeting at the beginning to discuss what needs to be accomplished for the day with either Sam or Steve. After the intro meeting I’ll head on over to my computer to begin working on the assigned projects that can range from inputting data from a previous night’s phone research or making a power point that Steve will later present to a client.  If there happens to be a project going on then I will head in to supervise the phone researchers at night to ensure the project is on pace to be completed by its deadline.

What are your favorite parts of working here?

The work atmosphere at Mitchell Research is unlike any other work place I have ever experienced. Steve provides an outstanding work environment that I thoroughly enjoy being a part of on a daily basis.  I have learned an incredible amount of information regarding politics, market research and public relations since I first began working here in 2011 and continue to learn each and every day I come in to work.

What are some of your favorite projects you have worked on?

My favorite project I have worked on here at Mitchell Research was our Public Safety Millage Renewal Survey conducted for my home town of Bloomfield Hills in 2012.  It was my favorite project because I was able to learn vital information in regards to a millage that would affect my family and me. It was also incredibly rewarding knowing that the work I was doing here in East Lansing was helping out my friends and family back home by acquiring the thoughts and opinions on certain topics that had a large impact on many of their lives.

What are your career aspirations?

I am currently planning on graduating from Michigan State University with a degree in Political Science and I intend to pursue a career in the field of politics and the government.  Specifically, I’d hope to deal with foreign affairs among certain international agencies throughout the globe.




Where are you from? Where do you go to school?

I am from Geneva, IL which is a small suburb west of Chicago. I go to Michigan State University. I am currently a senior majoring in Communications with a specialization in Public Relations.

When did you start working at Mitchell? Why?

I started working here in the Fall of 2013. Steve actually came and spoke in one of my PR classes and I was really interested in his company. After class, I went up to him and introduced myself. I emailed him later that night asking for an interview and I am now an employee.

What do you bring to the table?

I think I bring a very unique aspect to this company. I consider myself a great writer so I draft up a lot of press releases, research documents, etc. My internships have all been in PR. Last year I interned for Ketchum PR in Chicago. I think my experiences there have brought a lot of beneficial qualities to this office.

What is a typical day like for you?

We all know that a typical day in PR is not possible, which is one thing that really drew me to this career. I meet with Sam every morning and discuss what I will be doing for the day. I have been put on a few different projects and have been working on them since the day I started here.

What are your favorite parts of working here?

I love working here because of the work environment; it feels like we are a close knit team that works well together to get things done. Of course, we have over 30 phone researchers as well. I also love the projects I have been put on and the work I have done so far. We take on a lot of political clients and that is something I truly enjoy doing and learning more about.

What are some of your favorite projects you have worked on?

One project in particular that I am working on is the Kent District Library Millage. It allows me to be creative and the topic really interests me. I have been on this project ever since we received the RFP and cannot wait to see the end results!

What are your career aspirations?

My career aspirations change almost every day. As of now, I am going to be heading to LA when I graduate to become a talent agent. I love working with political figures here at Mitchell and would like to continue that aspect of working with important people. I love PR because there are so many things you can do with it. From a PR agency, to a research firm, to becoming an agent, to in house PR firms- it gives you so many possibilities!




Where are you from? Where do you go to school?

I am from Lansing, MI. I attended Michigan State University where I received a B.A. in Political Science.

When did you start working at Mitchell? Why?

I started working at MR&C in January 2014 to pursue my interests in Michigan politics.

What do you bring to the table?

With a political science degree from MSU, internships with a Lansing lobbying firm and in the State Senate Majority Leaders office, in addition to experience working on a U.S. senate campaign, as well as working at an IT company specializing in election software; I bring to the table a plethora of political experience and insight.

What is a typical day like for you?

There is no such thing as a “typical day” at MR&C. With an ever-changing political landscape, every day offers exciting new opportunities and challenges.

What are your favorite parts of working here?

The people and the work. Our staff is great, always friendly and ready to tackle new projects. The work is interesting and ever-changing; never a boring or mundane day.

What are some of your favorite projects you have worked on?

Researching minimum wage proposals/initiatives and analyzing the benefits and impacts the legislation has had on constituents.

What are your career aspirations?

My future career aspirations include becoming a policy analyst, working at a think tank, and starting my own charity, foundation, or scholarship someday.

Maggie: Age 19

School: Michigan State University – James Madison College

Major: International Relations with a specialization in Political economics. I am applying to the business school once I have taken all of the requirements.

Why did you choose that major?

I am interested in understanding the impacts of how countries interact. Specifically, how government policies affect the nation’s economy. All relationships between counties are becoming increasingly mandatory for all different types of markets; furthermore knowing how different cultures impact their government will simplify how to make crucial decision in government or business. James Madison College teaches critical thinking and extensive writing that is focused on understanding these interdependences.

What made you decide to become a phone researcher at MR&C?

I needed a job, and I wanted one that would relate to public affairs because of my major.

What do you want to learn most while here?   

I want to learn how to create a survey that is unbiased and is an accurate reading of public opinion. Also I would like to be able to make general decisions based on the demographics and statistics from polling.

What do you like most about the MR&C office and staff?

Everyone is very welcoming and helpful.

What are your goals?

To be successful in my life. To learn from failures in my  life. And to be happy.

What do you want to do after you graduate?

After I graduate from Michigan State University I would like to attend law school to receive my JD and if I have the opportunity I would like to also receive my MBA. As a career, I would like to go into corporate law for a financial company.




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