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What Happens to GOP Prez Winners After Iowa

The results from 2008 and 2012 in the Iowa, New Hampshire, and South Carolina GOP primaries show that winning Iowa is not necessarily an indication that you will either win the nomination or for that matter, the next state. Cruz says he is different because he has money and organization. Trump says Cruz stole Iowa, while Rubio says he is now the establishment candidate. The first two Post-Iowa polls show Trump +24 and +17 in New Hampshire, about where he has been for the last month prior to Iowa. Click on the links below to see graphs detailing the GOP primary results from Iowa, New Hampshire, and South Carolina in 2008 and 2012.


2008 Results

2012 Results

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Mitchell polling accuracy validated by RCP

Steve Mitchell, called Michigan’s most respected pollster by Detroit News Editorial Page Editor Nolan Finley, also has had his polling accuracy validated by results posted on the website., known as the premier polling aggregating site, has cited Mitchell Research’s accuracy in the past three election cycles.

For detailed results, click the links below.





Posted in: Polling, Uncategorized

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Steve Quoted in Detroit News about John Dingell’s Retirement

John Dingell announced his retirement and will not be running for re-election this fall. John accomplished a lot in his long career and is said to go down in American political history. Steve has know John for quite some time now and although they do not agree on all political issues, he does consider him a good friend and really admires the work he has accomplished.

Steve stated, “Although I disagree with John on many issues, he is one of the finest men I know. Since 1955 he has served the people of his district and the people of Michigan with great distinction, great dedication, and great ability. Having done Flashpoint on WDIV-TV with his wife since 2001, I have got to know John well, I consider him a very good friend. No one in American history has been a part of Congress and a part of the history of this nation longer than John. He is a giant in the history of this country. His leaving is a great loss to all! I suspect now is Debbie Dingell‘s chance to serve!”

Steve also commented in The Detroit News, “With the exception of John Quincy Adams,” said Steve Mitchell, an East Lansing-based Republican strategist and consultant, “there’s no one with a longer participation in the affairs of the United States than John Dingell.”

Check out this full article from The Detroit News here:


Posted in: Political news, Uncategorized

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If you’re anything like me, I am not watching the Super Bowl to see the game, I am there to watch the commercials. Typical for a Com/PR major right? The 2014 Ads really got people talking, especially over Twitter. Some ads were controversial, some were downright witty, and some were just not good at all. Let’s take a look at some of what I think were the best and the worst ads of this years #ADBOWL






















Posted in: Ads, Uncategorized

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MR&C Employee Interviews!

Working alongside Steve, Suzie, and Sam are 3 tenacious, hardworking, and valuable employees that are ready to roll up their sleeves and tackle any task head on. I sat down and interviewed Evan, Paige, and Jacqui about their work here, their aspirations, their quirks, and what they think they bring to the table at Mitchell Research and Communications!



Where are you from? Where do you go to school?

I am from Bloomfield Hills, MI and attend Michigan State University.

When did you start working at Mitchell? Why?

I began working as a phone researcher in fall of 2011 and then I became a supervisor in spring of 2012.

What do you bring to the table?

I like to believe that I am a hardworking, charismatic individual who my colleagues can rely on to get work done efficiently and in a timely manner.

What is a typical day like for you?

A typical day for me at Mitchell Research normally involves a meeting at the beginning to discuss what needs to be accomplished for the day with either Sam or Steve. After the intro meeting I’ll head on over to my computer to begin working on the assigned projects that can range from inputting data from a previous night’s phone research or making a power point that Steve will later present to a client.  If there happens to be a project going on then I will head in to supervise the phone researchers at night to ensure the project is on pace to be completed by its deadline.

What are your favorite parts of working here?

The work atmosphere at Mitchell Research is unlike any other work place I have ever experienced. Steve provides an outstanding work environment that I thoroughly enjoy being a part of on a daily basis.  I have learned an incredible amount of information regarding politics, market research and public relations since I first began working here in 2011 and continue to learn each and every day I come in to work.

What are some of your favorite projects you have worked on?

My favorite project I have worked on here at Mitchell Research was our Public Safety Millage Renewal Survey conducted for my home town of Bloomfield Hills in 2012.  It was my favorite project because I was able to learn vital information in regards to a millage that would affect my family and me. It was also incredibly rewarding knowing that the work I was doing here in East Lansing was helping out my friends and family back home by acquiring the thoughts and opinions on certain topics that had a large impact on many of their lives.

What are your career aspirations?

I am currently planning on graduating from Michigan State University with a degree in Political Science and I intend to pursue a career in the field of politics and the government.  Specifically, I’d hope to deal with foreign affairs among certain international agencies throughout the globe.




Where are you from? Where do you go to school?

I am from Geneva, IL which is a small suburb west of Chicago. I go to Michigan State University. I am currently a senior majoring in Communications with a specialization in Public Relations.

When did you start working at Mitchell? Why?

I started working here in the Fall of 2013. Steve actually came and spoke in one of my PR classes and I was really interested in his company. After class, I went up to him and introduced myself. I emailed him later that night asking for an interview and I am now an employee.

What do you bring to the table?

I think I bring a very unique aspect to this company. I consider myself a great writer so I draft up a lot of press releases, research documents, etc. My internships have all been in PR. Last year I interned for Ketchum PR in Chicago. I think my experiences there have brought a lot of beneficial qualities to this office.

What is a typical day like for you?

We all know that a typical day in PR is not possible, which is one thing that really drew me to this career. I meet with Sam every morning and discuss what I will be doing for the day. I have been put on a few different projects and have been working on them since the day I started here.

What are your favorite parts of working here?

I love working here because of the work environment; it feels like we are a close knit team that works well together to get things done. Of course, we have over 30 phone researchers as well. I also love the projects I have been put on and the work I have done so far. We take on a lot of political clients and that is something I truly enjoy doing and learning more about.

What are some of your favorite projects you have worked on?

One project in particular that I am working on is the Kent District Library Millage. It allows me to be creative and the topic really interests me. I have been on this project ever since we received the RFP and cannot wait to see the end results!

What are your career aspirations?

My career aspirations change almost every day. As of now, I am going to be heading to LA when I graduate to become a talent agent. I love working with political figures here at Mitchell and would like to continue that aspect of working with important people. I love PR because there are so many things you can do with it. From a PR agency, to a research firm, to becoming an agent, to in house PR firms- it gives you so many possibilities!




Where are you from? Where do you go to school?

I am from Lansing, MI. I attended Michigan State University where I received a B.A. in Political Science.

When did you start working at Mitchell? Why?

I started working at MR&C in January 2014 to pursue my interests in Michigan politics.

What do you bring to the table?

With a political science degree from MSU, internships with a Lansing lobbying firm and in the State Senate Majority Leaders office, in addition to experience working on a U.S. senate campaign, as well as working at an IT company specializing in election software; I bring to the table a plethora of political experience and insight.

What is a typical day like for you?

There is no such thing as a “typical day” at MR&C. With an ever-changing political landscape, every day offers exciting new opportunities and challenges.

What are your favorite parts of working here?

The people and the work. Our staff is great, always friendly and ready to tackle new projects. The work is interesting and ever-changing; never a boring or mundane day.

What are some of your favorite projects you have worked on?

Researching minimum wage proposals/initiatives and analyzing the benefits and impacts the legislation has had on constituents.

What are your career aspirations?

My future career aspirations include becoming a policy analyst, working at a think tank, and starting my own charity, foundation, or scholarship someday.

Maggie: Age 19

School: Michigan State University – James Madison College

Major: International Relations with a specialization in Political economics. I am applying to the business school once I have taken all of the requirements.

Why did you choose that major?

I am interested in understanding the impacts of how countries interact. Specifically, how government policies affect the nation’s economy. All relationships between counties are becoming increasingly mandatory for all different types of markets; furthermore knowing how different cultures impact their government will simplify how to make crucial decision in government or business. James Madison College teaches critical thinking and extensive writing that is focused on understanding these interdependences.

What made you decide to become a phone researcher at MR&C?

I needed a job, and I wanted one that would relate to public affairs because of my major.

What do you want to learn most while here?   

I want to learn how to create a survey that is unbiased and is an accurate reading of public opinion. Also I would like to be able to make general decisions based on the demographics and statistics from polling.

What do you like most about the MR&C office and staff?

Everyone is very welcoming and helpful.

What are your goals?

To be successful in my life. To learn from failures in my  life. And to be happy.

What do you want to do after you graduate?

After I graduate from Michigan State University I would like to attend law school to receive my JD and if I have the opportunity I would like to also receive my MBA. As a career, I would like to go into corporate law for a financial company.




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A New Way of Polling

Want to know who is going to win the presidential elections before they happen? This campaign done by 7-Eleven actually provides you with a pretty accurate guess. The “7-Election” campaign was used to predict the 2012 election and was right!

This is such a fun and creative method. When you pick up your daily coffee or soda from 7-Eleven you are given the choice of an Obama or Romney cup. Now if you’re planning on voting for Romney there is no way you would walk around with an Obama cup all day. The results of this campaign in previous elections have closely mirrored those of the last two elections, and accurately predicted the winner in all three!

The UPC codes were scanned and tallied at the end of each day and updated on the website. At the end of the 2012 election, more than 6 million candidate cups were tallied. Check out the stats below from the previous elections.

While at MR&C we prefer traditional polling methods, we know that sometimes you need to go outside the box to drive results. The creator of the campaign, Ketchum PR, has won many awards for this brilliant idea!

2000 Election 7-Election U.S. Voters
George W. Bush* 21%** 47.9%
Al Gore 20%** 48.4%
2004 Election 7-Election U.S. Voters
George W. Bush* 51% 50.7%
John Kerry 49% 48.3%
2008 Election 7-Election U.S. Voters
John McCain 46% 45.7%
Barack Obama* 52% 52.9%

Posted in: Latest Poll Data, Polling, Uncategorized

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Twitter Used For Polling?

As you may know, a lot of what Mitchell Communications and Research does is polling. We poll for our clients and their needs to make the best campaign and conduct the best research as possible. Polling can be conducted in many ways, but as social media becomes bigger, there is now a way to poll through Twitter…How amazing is that?

“Poll Everywhere” is a system used to create polls throughout the Twitter world and more.  The Poll Everywhere widget can be downloaded as a PowerPoint Slide and will live-update as each user votes. If you want to find out more about your audience, just ask them to take out their cell phones and text to 99503 their desired response.

The newest method for “Poll Everywhere” is even simpler. Just tweet to “@poll” the code that corresponds to your choice. So, if you want to choose Romney in a poll, tweet “@poll Romney”. It is as simple as that and brings results.

Accounts start free, but free accounts can only have 30 responses – and as pollsters we can tell you that 30 responses is not really a valid sample. Plans start from $15 a month to $1,400 a month. That plan, Platinum, allows 50 people in a business to gather up to 20,000 responses per poll and customize the responses and data (which may be worth the price tag for large companies). Regardless of price, the usefulness of Poll Everywhere is apparent, especially for anyone who gives presentations, performs market research, or has a lot of Twitter followers!

At MR&C, the polling system we use brings a lot more detailed results for analyzing. However, “Poll Everywhere” is great for companies trying to get simple feedback on their products, services and the uses really are endless. This system is great for general polling but if you want to receive more in depth information you must work with a research firm like MR&C!

Posted in: Latest Poll Data, Polling, Uncategorized

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7 Tips for Scoring a Research and Communications Job

1) Networking, Networking, Networking!

The communications world is all about networking. Connect with family, friends, or employees you may know in the industry, and do it early. The more people you meet and the more people you talk to, the better chance of having that personal connection and the better chance you will score an interview.

2) Even the littlest experience can help

You need something relevant on your resume! Join a club, write a blog, shadow someone.  When you don’t have any previous experience, you need these little things to show that you are making an effort. Of course, an internship is a must as well. For me, my senior year of high school I managed to score a week long internship. This really put me one step ahead of everyone else. When I applied for real internships that next summer, they were amazed by all the little things I had done.

3) Tailor your resume to your employer

Like I mentioned before, you need to build your resume. You need to fill those pages with things RELEVENT to the job you want to land. Saying you were a nanny for 3 summers is not something they care about. Fill your resume with things that will interest them, things that will make them want to interview you.

4) Build a portfolio

A portfolio may come later, probably around your junior or senior year of college. By then, you should have enough writing samples, projects, and more to make a portfolio. No, portfolios aren’t just for art students. They can also be used to show your writing and other skills. Your classes should be able to fill this portfolio with samples that will really impress your employer. Save everything!

5) Know how to write!!!

Just because your major isn’t journalism doesn’t mean you can slack on your writing. Communications is a huge area for good writers. You must know your grammar, MLA and APA style, constructing a press release, news release, and more. Pay attention in these classes, don’t slack. It’s better to know the basics now than having to struggle with them later.

6) Reach out early and make an introduction

Every internship I have landed was because I introduced myself early.  You usually cannot even apply to the internship program until about March or April but that doesn’t mean you can’t make a personal connection in advance. Find someone in the company to talk to and introduce yourself. Tell them you will be applying to the program in the Spring. Maybe even see if you can set up an informational call to talk about the program and the company. They will then recognize your name and your persistence when they receive your application later!

7) Tell them what YOU want to learn

If you want to show how eager you are to learn from their company… tell them! Nothing impresses someone more than research on the company, their departments, and what you want to get out of the experience. The employer will know you aren’t just here to add them to your resume, your there to actually learn, work hard, and not only have the program benefit them but also benefit you!

Posted in: Advice, Uncategorized

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