7 Tips for Scoring a Research and Communications Job

1) Networking, Networking, Networking!

The communications world is all about networking. Connect with family, friends, or employees you may know in the industry, and do it early. The more people you meet and the more people you talk to, the better chance of having that personal connection and the better chance you will score an interview.

2) Even the littlest experience can help

You need something relevant on your resume! Join a club, write a blog, shadow someone.  When you don’t have any previous experience, you need these little things to show that you are making an effort. Of course, an internship is a must as well. For me, my senior year of high school I managed to score a week long internship. This really put me one step ahead of everyone else. When I applied for real internships that next summer, they were amazed by all the little things I had done.

3) Tailor your resume to your employer

Like I mentioned before, you need to build your resume. You need to fill those pages with things RELEVENT to the job you want to land. Saying you were a nanny for 3 summers is not something they care about. Fill your resume with things that will interest them, things that will make them want to interview you.

4) Build a portfolio

A portfolio may come later, probably around your junior or senior year of college. By then, you should have enough writing samples, projects, and more to make a portfolio. No, portfolios aren’t just for art students. They can also be used to show your writing and other skills. Your classes should be able to fill this portfolio with samples that will really impress your employer. Save everything!

5) Know how to write!!!

Just because your major isn’t journalism doesn’t mean you can slack on your writing. Communications is a huge area for good writers. You must know your grammar, MLA and APA style, constructing a press release, news release, and more. Pay attention in these classes, don’t slack. It’s better to know the basics now than having to struggle with them later.

6) Reach out early and make an introduction

Every internship I have landed was because I introduced myself early.  You usually cannot even apply to the internship program until about March or April but that doesn’t mean you can’t make a personal connection in advance. Find someone in the company to talk to and introduce yourself. Tell them you will be applying to the program in the Spring. Maybe even see if you can set up an informational call to talk about the program and the company. They will then recognize your name and your persistence when they receive your application later!

7) Tell them what YOU want to learn

If you want to show how eager you are to learn from their company… tell them! Nothing impresses someone more than research on the company, their departments, and what you want to get out of the experience. The employer will know you aren’t just here to add them to your resume, your there to actually learn, work hard, and not only have the program benefit them but also benefit you!

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Release: Land Leads Peters – Dykstra- Peters Dead Heat Senate Seat Toss-up

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Contact: Steve Mitchell, Cell: 248-891-2414

September 3, 2013

Land Leads Peters – Dykstra- Peters Dead Heat Senate Seat Toss-up

Land 39%-Peters 36% and Peters 39%-Dykstra 37%

EAST LANSING, Mich. — Although Republicans have not won a U.S. Senate seat in 20 years, the 2014 race is shaping up as one that could change the GOP’s luck.  U.S. Congressman Gary Peters trails former Michigan Secretary of State Terri Lynn Land (39%-36%) and is in a statistical dead heat with Holland Mayor Kurt Dykstra (37%-38%) according to the latest Mitchell Poll released today.  The automated telephone survey of 1881 likely 2014 General Election voters was conducted by Mitchell Research & Communications, Inc. on August 26, 2013 and has a margin of error of + or – 2.23%.

“Republicans have a real shot at taking Democratic Senator Carl Levin’s seat next year.  Terri Lynn Land has a three percent lead over Gary Peters while Kurt Dykstra, who is essentially unknown statewide, is in a statistical tie.  The fact that someone with relatively low name identification can be tied with a sitting congressman shows that both the Republicans and Democrats are getting the base vote.  Either Land or Dykstra could win this race with enough money behind them,” Steve Mitchell, Chairman of Mitchell Research & Communications, Inc. said.

One of the surprises in the survey was support based on gender.  Among women, Peters has a five point lead over Land (38%-33%) and an eight point lead over Dykstra (40%-32%). However, the big difference for Land is her lead with men. Land leads with males by 14% (47%-33%) while Dykstra’s lead is just 5% (42%-37%).

“Men always identify more as Republicans than women, but I would have thought that Land would do better with her own gender than with the opposite sex,” Mitchell continued.

Other highlights of the poll include:

  • By party affiliation:
    • Among Democrats, Peters leads Land by 68%-10% and Dykstra by 76%-6%.
    • With Republicans, Land leads Peters by 77%-5%, Dykstra leads Peters by 78%-5%.
    • By union household:
      • Peters leads Land in Labor Households by 44%-33% and Dykstra by 48%-29%.
      • In Non-Labor Households, Land leads Peters 43%-31% and Peters leads Dykstra 48%-29%.
      • By race:
        • Among whites Land leads Peters 44%-32% and Dykstra leads Peters 41%-35%.
        • With African Americans, Peters leads Land by 61%-8% and Dykstra by 75%-7%.
        • Among other races Peters leads Land 33%-21% and Dykstra by 30%-24%.
        • By gender:
          • Land leads Peters overwhelmingly with males 47%-33% and Dykstra leads Peters with males by 42%-37%.
          • With females, Peters leads Land 38%-33% and Peters leads Dykstra by 40%-32%.

When comparing just Land to Dykstra our poll found:

  • By party affiliation:
    • With Republicans, Land leads Dykstra 40%-25%
    • By union household:
      • Land leads Dykstra in both Union and Non-Households.
      • By age:
        • Land leads Dykstra in all age groups except 40-49 year-olds where they are tied at (30%-30%).
        • By race:
          • Among whites, Land leads Dykstra 40%-26%.
          • With African Americans, Land leads Dykstra 29%-14%.
          • Among other races, Land leads Dykstra 43%-0%.

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Release: Obama Leads Romney in Michigan

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Contact: Steve Mitchell, Cell: 248-891-2414

Obama Leads Romney in Michigan

Obama 51%-Romney 46%

EAST LANSING, Mich. —On the eve of the election, President Barack Obama has a 5% lead over Republican challenger Mitt Romney in Michigan, according to the latest Mitchell Poll conducted for the Michigan View. Obama leads 51%-46% with 2% voting for someone else and just 1% undecided. The automated telephone survey of 1305 likely voters in the November General Election was conducted November 4, 2012 and has a Margin of Error + or – 2.71% at the 95% level of confidence.

“With a 5% lead going into the election, President Obama is poised to win Mitt Romney’s home state of Michigan. Romney’s lead is fueled by strong support from the approximately 1/3 of the voters who have cast an absentee ballot. Among those voters, Obama leads by 16% (57%-41%) while Romney leads by 1% (49%-48%) among those who are definitely voting tomorrow,” Steve Mitchell, President of Mitchell Research and Communications Inc. said

Some of the key findings are as follows:

  • The gender gap is back. Obama leads with women by 13% (55%-42%) while Romney leads with men by just 3% (50%-47%).
  • Obama leads by a large margin with younger voters. Among 18-29 year olds the lead is 67%-23% and among 30-39 year olds it is 54%-45%. Obama leads 51%-47% with 50-59 year olds. Obama and Romney are tied with 60-69 year old voters (49%-49%). Romney leads with just two age groups, 40-49 year olds (53%-44%) and 70 and over voters (50%-48%).
  • Both Candidates have solidified their leads with their own party. Obama leads among Democrats 93%-6% while Romney leads with Republicans 93%-7%. Among Independents, Romney leads by 4% (48%-44%)
  • By race, Obama leads by 92%-7% with African-Americans while Romney leads with white voters by 7% (52%-45%). Among all other races, they are tied at 43%
  • Obama currently leads in labor households by 22% (60%-38%) while Romney leads in non-labor households by 4% (50%-46%). About 1/3 of the voters live in labor households and 2/3 in non-labor households.
  • Obama leads by an 88%-6% margin in the City of Detroit. In the Tri-County area outside of Detroit, Obama leads by just 1% (49%-48%) while the areas outside the Tri-County area Romney leads by 1% (49%-48%).

“In order to win Michigan, Romney had to do better in both the Tri-County area surrounding Detroit and out state Michigan. He also had to do better with men voters than he is currently doing. Romney is actually slightly more popular than Obama. Fifty-three percent have a favorable impression of Romney while 47% have an unfavorable impression of him. Fifty-two percent have a favorable impression of Obama while 48% have an unfavorable impression of him. Among undecided voters, 67% have a favorable impression of President Obama while just 39% have a favorable impression of Mitt Romney,” Mitchell said.

Voters were given a choice between four issues and asked which one was the most important on in the choice they made for president. The top issue was jobs and the economy (66%) followed by national security (14%), women’s issues (12%), and the auto bailout (8%). Although Romney leads by 14% with those who say the economy (56%-42%), Obama leads among those who say national security (52%-44%), those who say women’s issues (82%-12%) and those who say the auto bailout (77%-15%).

“There has been a great deal of discussion about what percent of the voters that turn out tomorrow will be Democrats and Republicans. According to our survey, the Democratic advantage in party affiliation is +7% (46%-39%). This is about half way between the 2004 voter turnout and the 2008 voter turnout. Despite the fact that he is leading, Obama won with this group of voters by 13% (55%-42%) in 2008. The Romney campaign is going to have to do a much better job than the Obama campaign in its Get Out the Vote efforts tomorrow if they are going to overcome a 5% margin. It looks as though Obama will win Michigan,” Mitchell said.

The survey also showed that U.S. Senator Debbie Stabenow has a 14% lead over former U.S. Congressman Pete Hoekstra (55%-41%).


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