Posts Tagged 7-Eleven

A New Way of Polling

Want to know who is going to win the presidential elections before they happen? This campaign done by 7-Eleven actually provides you with a pretty accurate guess. The “7-Election” campaign was used to predict the 2012 election and was right!

This is such a fun and creative method. When you pick up your daily coffee or soda from 7-Eleven you are given the choice of an Obama or Romney cup. Now if you’re planning on voting for Romney there is no way you would walk around with an Obama cup all day. The results of this campaign in previous elections have closely mirrored those of the last two elections, and accurately predicted the winner in all three!

The UPC codes were scanned and tallied at the end of each day and updated on the website. At the end of the 2012 election, more than 6 million candidate cups were tallied. Check out the stats below from the previous elections.

While at MR&C we prefer traditional polling methods, we know that sometimes you need to go outside the box to drive results. The creator of the campaign, Ketchum PR, has won many awards for this brilliant idea!

2000 Election 7-Election U.S. Voters
George W. Bush* 21%** 47.9%
Al Gore 20%** 48.4%
2004 Election 7-Election U.S. Voters
George W. Bush* 51% 50.7%
John Kerry 49% 48.3%
2008 Election 7-Election U.S. Voters
John McCain 46% 45.7%
Barack Obama* 52% 52.9%

Posted in: Latest Poll Data, Polling, Uncategorized

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